• Official print & digital publication of AAA Northeast

Digital Network


Your AAA Network

2018 marked the beginning of a new era for AAA Northeast publications with the launch of Your AAA Network. We’ve continued this momentum through 2021, building a roster of 1.1M+ AAA members who have opted in to this multi-platform experience, who are hungry for regular travel tips, money-saving ideas and trustworthy digital content from the same brand they’ve been relying on for more than 100 years.

1500000

2020 Email Subscribers

12000000

Average Monthly Page Views

350000

Average Monthly Visitors


Average Open Rate

Your AAA
Industry Standard


Average CTR

0

Your AAA

0

Industry Standard


Gender

Male
Female


Device

Mobile
Desktop
Tablet


Age

65+
55–64
35–54
18–34


Email List Count by State

Massachusetts
New York
New Jersey
Connecticut
Rhode Island

How It Works

Campaigns run monthly. You will receive the following assets during each of your campaign months:

Custom Story

Our experienced editorial team will write an SEO-optimized, 1,000-word article that provides high-quality editorial content for our readers while positioning you as a thought leader in your industry.

Email Extra

Have your custom content featured in a dedicated Your AAA email promotion that is sent to approximately 1,000,000 engaged AAA members. The only items in this email are your custom piece of content and your display advertisement. Asset Specs: Text from 1,000-word custom content article and link to the article.

Web Channel Sponsorship

Exclusive sponsorship of a relevant category on AAA.com/YourAAA. There
are 31 categories available; first come, first served. Receive leaderboard and medium rectangle ads on page.

Email Newsletter Text Ad

In-line, native text ad within a Your AAA email newsletter that is sent during campaign month to 1,000,000 engaged AAA members. Asset Specs: Text Ad Images: 123 x 123px (Daily, Weekly, Extra) | Text Ad Header: 6 words, max | Text Ad Copy: 10 words, max | Text Ad CTA: 2 words

Digital Bundle Packages

One-Month Campaign

$23,364
/month

  • 1 Custom Story
  • 1 Email Extra
  • 1 Email Newsletter Text Ad
  • 1 Month Web Channel Sponsorship
  • 1 Sponsored Social Post
Two-Month Campaign

$20,442
/month

  • 2 Custom Stories
  • 2 Email Extras
  • 2 Email Newsletter Text Ads
  • 2 Months Web Channel Sponsorship
  • 2 Sponsored Social Posts
Three-Month Campaign

$21,033
/month

  • 3 Custom Stories
  • 3 Email Extras
  • 3 Email Newsletter Text Ads
  • 3 Months Web Channel Sponsorship
  • 3 Sponsored Social Posts
Six-Month Campaign

$18,405
/month

  • 6 Custom Stories
  • 6 Email Extras
  • 6 Email Newsletter Text Ads
  • 6 Months Web Channel Sponsorship
  • 6 Sponsored Social Posts
One-Year Campaign

$15,775
/month

  • 12 Custom Stories
  • 12 Email Extras
  • 12 Email Newsletter Text Ads
  • 12 Months Web Channel Sponsorship
  • 12 Sponsored Social Posts

Case Studies

Digital Case Study

Visit Buena Park (CA)

Visit Buena Park (California) committed to a Your AAA digital bundle that included one custom content article, one Email Extra and one Daily email text ad.

The editorial team, working closely with Visit Buena Park, crafted a sponsored article on an adventurous trip to this hidden Southern California gem. The article served as the backbone for the Email Extra portion of Visit Buena Park’s program and was SEO-optimized, leaving the door open for improved visibility throughout 2019.


Results

0

open rate on Email Extra

593975

emails delivered

1975

outbound links

2975

page views on custom story

Digital Case Study

Walt Disney World

The Your AAA edit team, working closely with the AAA Northeast travel team, chose two articles already on the Your AAA digital network – both with significant, demonstrated SEO success – to serve as the content backbone for 2 Email Extras sent out to more than 500K subscribers. Covering the best time to visit Disney World and what’s new at Orlando theme parks, the email subject lines, headlines, and blurbs grabbed eyeballs and drove traffic to adjacent ads, promoting dining and resort deals.


Results

712975

impressions on article through organic search

6975

outbound links

29

open rate on Email Extra

92975

page views on custom story

Digital Case Study

Bethel Woods Center for the Arts (NY)

Bethel Woods Center for the Arts committed to a two month Your AAA digital bundle that included banner ads on the Your AAA network, a full page banner ad in the Your AAA HTML magazine, one custom content article, one Email Extra and one Daily email text ad.

The Your AAA editorial team, working closely with Bethel Woods Center for the Arts, crafted a sponsored article focused on the 50th anniversary of Woodstock. The article served as the backbone for the Email Extra portion of Bethel Woods’ program and was SEO-optimized, leaving the door open for improved visibility throughout 2019.


Results

152975

unique opens on Email Extra

6475

clicks on Email Extra

221975

impressions

6975

page views on custom story

4275

outbound links

Digital Case Study

Sprint

Summary

Sprint committed to a 12-month Your AAA package that included banner ads on the Your AAA network, a full page banner ad in the Your AAA HTML magazine, one custom content article per month, one Email Extra per month and one Daily email text ad per month.

The edit team, working closely with AAA Northeast marketing specialists and Sprint, crafted 8 sponsored articles on topics ranging from prepping your phone for overseas travel to boosting battery life in your smartphone and how to handle your phone being stolen or hacked. The articles serve as the backbone for the Email Extra portion of Sprint’s program and are SEO-optimized, leaving the door open for improved visibility throughout 2018.

Taking Advantage of Momentum

After the Publications team noticed the SEO performance of the HTML mag ad in May 2018, we took steps to add Sprint-approved copy that would keep the page high up in Google rankings. We also worked with Sprint to add a sponsored Email Extra to the calendar in September 2018, targeting over- 55 members with editorial support and special offers.


Notable Results

Links

AAA Northeast led the federation in 2018 digital referrals to Sprint.com

SEO

SEO success for Sprint ads in HTML mag, which ranks for 69 phrases in Google, resulting in more than 6,452 page views

CTR

Sponsored email featuring “Increase Your Phone’s Battery Life” story grabbed an 8.75% click thru rate


Results

309975

impressions on articles through organic search

3599975

emails delivered

21

average email open rate

10975

outbound links

1079975

impressions

Testimonial

Alan McVay, Sprint Director of Affinity Partners

“We are encouraged by the success of AAA Northeast’s digital marketing plan with Sprint and excited to see this program grow. Sprint is impressed with the engagement driven by the customized editorial content. What a unique way to provide relevant information and helpful tips to AAA Members, positively impacting them without an overly ‘salesy’ approach. The increase we’ve seen in open rates and readership, along with the resulting visits to Sprint.com/AAA to explore the benefits of our affinity offer are exciting. Equally important is the quality of the people. We truly enjoy working with the AAA Northeast team—they’re always seeking new ways to challenge the status quo and drive increased engagement for the success of our program. Thank you for your partnership!”

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