Digital Network
Trusted source for travel, money and lifestyle information
Your AAA Network
2018 marked the beginning of a new era for AAA Northeast publications with the launch of Your AAA Network. We’ve continued this momentum through 2021, building a roster of 1.1M+ AAA members who have opted in to this multi-platform experience, who are hungry for regular travel tips, money-saving ideas and trustworthy digital content from the same brand they’ve been relying on for more than 100 years.
2020 Email Subscribers
Average Monthly Page Views
Average Monthly Visitors
Average Open Rate
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Your AAA
Industry Standard
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Email List Count by State
How It Works
Campaigns run monthly. You will receive the following assets during each of your campaign months:
Custom Story
Our experienced editorial team will write an SEO-optimized, 1,000-word article that provides high-quality editorial content for our readers while positioning you as a thought leader in your industry.
Email Extra
Have your custom content featured in a dedicated Your AAA email promotion that is sent to approximately 1,000,000 engaged AAA members. The only items in this email are your custom piece of content and your display advertisement. Asset Specs: Text from 1,000-word custom content article and link to the article.
Web Channel Sponsorship
Exclusive sponsorship of a relevant category on AAA.com/YourAAA. There
are 31 categories available; first come, first served. Receive leaderboard and medium rectangle ads on page.
Email Newsletter Text Ad
In-line, native text ad within a Your AAA email newsletter that is sent during campaign month to 1,000,000 engaged AAA members. Asset Specs: Text Ad Images: 123 x 123px (Daily, Weekly, Extra) | Text Ad Header: 6 words, max | Text Ad Copy: 10 words, max | Text Ad CTA: 2 words
Digital Bundle Packages
$23,364 /month
- 1 Custom Story
- 1 Email Extra
- 1 Email Newsletter Text Ad
- 1 Month Web Channel Sponsorship
- 1 Sponsored Social Post
$20,442 /month
- 2 Custom Stories
- 2 Email Extras
- 2 Email Newsletter Text Ads
- 2 Months Web Channel Sponsorship
- 2 Sponsored Social Posts
$21,033 /month
- 3 Custom Stories
- 3 Email Extras
- 3 Email Newsletter Text Ads
- 3 Months Web Channel Sponsorship
- 3 Sponsored Social Posts
$18,405 /month
- 6 Custom Stories
- 6 Email Extras
- 6 Email Newsletter Text Ads
- 6 Months Web Channel Sponsorship
- 6 Sponsored Social Posts
$15,775 /month
- 12 Custom Stories
- 12 Email Extras
- 12 Email Newsletter Text Ads
- 12 Months Web Channel Sponsorship
- 12 Sponsored Social Posts
Case Studies
Visit Buena Park (California) committed to a Your AAA digital bundle that included one custom content article, one Email Extra and one Daily email text ad.
The editorial team, working closely with Visit Buena Park, crafted a sponsored article on an adventurous trip to this hidden Southern California gem. The article served as the backbone for the Email Extra portion of Visit Buena Park’s program and was SEO-optimized, leaving the door open for improved visibility throughout 2019.
Results
open rate on Email Extra
emails delivered
outbound links
page views on custom story
The Your AAA edit team, working closely with the AAA Northeast travel team, chose two articles already on the Your AAA digital network – both with significant, demonstrated SEO success – to serve as the content backbone for 2 Email Extras sent out to more than 500K subscribers. Covering the best time to visit Disney World and what’s new at Orlando theme parks, the email subject lines, headlines, and blurbs grabbed eyeballs and drove traffic to adjacent ads, promoting dining and resort deals.
Results
impressions on article through organic search
outbound links
open rate on Email Extra
page views on custom story
Bethel Woods Center for the Arts committed to a two month Your AAA digital bundle that included banner ads on the Your AAA network, a full page banner ad in the Your AAA HTML magazine, one custom content article, one Email Extra and one Daily email text ad.
The Your AAA editorial team, working closely with Bethel Woods Center for the Arts, crafted a sponsored article focused on the 50th anniversary of Woodstock. The article served as the backbone for the Email Extra portion of Bethel Woods’ program and was SEO-optimized, leaving the door open for improved visibility throughout 2019.
Results
unique opens on Email Extra
clicks on Email Extra
impressions
page views on custom story
outbound links
Summary
Sprint committed to a 12-month Your AAA package that included banner ads on the Your AAA network, a full page banner ad in the Your AAA HTML magazine, one custom content article per month, one Email Extra per month and one Daily email text ad per month.
The edit team, working closely with AAA Northeast marketing specialists and Sprint, crafted 8 sponsored articles on topics ranging from prepping your phone for overseas travel to boosting battery life in your smartphone and how to handle your phone being stolen or hacked. The articles serve as the backbone for the Email Extra portion of Sprint’s program and are SEO-optimized, leaving the door open for improved visibility throughout 2018.
Taking Advantage of Momentum
After the Publications team noticed the SEO performance of the HTML mag ad in May 2018, we took steps to add Sprint-approved copy that would keep the page high up in Google rankings. We also worked with Sprint to add a sponsored Email Extra to the calendar in September 2018, targeting over- 55 members with editorial support and special offers.
Notable Results
Results
impressions on articles through organic search
emails delivered
average email open rate
outbound links
impressions
Alan McVay, Sprint Director of Affinity Partners
“We are encouraged by the success of AAA Northeast’s digital marketing plan with Sprint and excited to see this program grow. Sprint is impressed with the engagement driven by the customized editorial content. What a unique way to provide relevant information and helpful tips to AAA Members, positively impacting them without an overly ‘salesy’ approach. The increase we’ve seen in open rates and readership, along with the resulting visits to Sprint.com/AAA to explore the benefits of our affinity offer are exciting. Equally important is the quality of the people. We truly enjoy working with the AAA Northeast team—they’re always seeking new ways to challenge the status quo and drive increased engagement for the success of our program. Thank you for your partnership!”