• Official print & digital publication of AAA Northeast

Number one travel audience in america

AAA members travel more. Period.

Domestic Trips Taken by time of year

Demographics

Female
Male
Married
Retired
Own Home
Rent Home
Employed
College Degree
123000

Average HHI

491100

Average home value

62

of our readers take action as a result of reading the publication

57

Average age

11

Average years of AAA membership

22

Average minutes spent reading Your AAA

visited AAA.com or contacted AAA
became aware/used/received AAA discounts
visited an advertiser's website
traveled to a destination advertised or written about
are regular readers (read 3-4 of past 4 issues)
prefer receiving the digital publication via email
prefer receiving the printed magazine in the mail
pass the publication on to at least one other reader

Top 5 Theme Parks Visited

Walt Disney World
Six Flags Great Adventure (N.J.)
Universal Studios
Six Flags New England (Mass.)
Hersheypark (Pa.)

Top 5 Attractions Visited

Boston Freedom Trail
Boston Museum of Science
Mystic Aquarium/Seaport
New England Aquarium
Newport Mansions (RI)

Top 5 Casinos Visited

Foxwoods Resort Casino (Conn.)
Mohegan Sun (Conn.)
Encore Boston Harbor
Caesars Atlantic City
Twin River Casino (R.I.)

Top States Visited

New York
Florida
Massachusetts
Connecticut
Pennsylvania
New Jersey

Top Vacation Activities

Dine Out
Beach
Outdoor Adventure/Sports
Historic Sites
Museums
Music Performances/Concerts
Celebrate Special Occasions
National Parks
Live Theater
Casino Gambling
Zoo/Aquarium
Wine Tasting and Brewery Tours
Shopping
Theme Parks
Sporting Events (e.g. NFL NBA MLB NHL)

Source: Your AAA Reader Profile Study, 2020 MRI-SIMMONS

AAA members travel more, stay longer and spend more.

Travel More

Your AAA readers average 5.9 trips lasting 1+ days per year (219 index).

Stay Longer

Your AAA readers average 13 paid hotel nights per year (180 index).

Spend More

Your AAA readers spend an average of $3,900 per year on domestic travel (261 index).

Source: Your AAA Reader Profile Study, 2020 MRI-SIMMONS


AAA Members Travel Year-Round

January – March

US Adult
AAA Member
AAA Member with Spouse
AAA Member with Children
AAA Member with Friends

April – June

US Adult
AAA Member
AAA Member with Spouse
AAA Member with Children
AAA Member with Friends

July – September

US Adult
AAA Member
AAA Member with Spouse
AAA Member with Children
AAA Member with Friends

October – December

US Adult
AAA Member
AAA Member with Spouse
AAA Member with Children
AAA Member with Friends


Source: 2018 GfK MRI Doublebase. *Children are defined as under 18 years old


AAA delivers history buffs, foodies, shoppers and much more!


Domestic Travel: Activities participated in while traveling.

Go Shopping

US Adult
AAA Member
AAA Member with Spouse
AAA Member with Children
AAA Member with Friends

Fine Dining

US Adult
AAA Member
AAA Member with Spouse
AAA Member with Children
AAA Member with Friends

Visit National Parks

US Adult
AAA Member
AAA Member with Spouse
AAA Member with Children
AAA Member with Friends

Visit Historical Sites

US Adult
AAA Member
AAA Member with Spouse
AAA Member with Children
AAA Member with Friends


Source: 2018 GfK MRI Doublebase. *Children are defined as under 18 years old


AAA delivers sports fans, adrenaline junkies—and our members enjoy these activities most with their friends & family!


Domestic Travel: Activities participated in while traveling.

Golf

US Adult
AAA Member
AAA Member with Spouse
AAA Member with Children
AAA Member with Friends

Hike

US Adult
AAA Member
AAA Member with Spouse
AAA Member with Children
AAA Member with Friends

Bike

US Adult
AAA Member
AAA Member with Spouse
AAA Member with Children
AAA Member with Friends

Fish

US Adult
AAA Member
AAA Member with Spouse
AAA Member with Children
AAA Member with Friends

Ski

US Adult
AAA Member
AAA Member with Spouse
AAA Member with Children
AAA Member with Friends

Attend MLB Games

US Adult
AAA Member
AAA Member with Spouse
AAA Member with Children
AAA Member with Friends


Source: 2018 GfK MRI Doublebase. *Children are defined as under 18 years old

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